Since the American west coast is 3 hours behind the east, it’s safe to assume that posting a blog early morning on the east coast would mean that the people on the west are still sleeping. People are more likely to delete a blog post in their inbox early in the morning because their inboxes are full and they are in a hurry to get to work, drop the kids off to school or at the bus stop, and are thinking ahead to their morning meetings.
Statistics show that close to 24% of all emails are opened during the first hour of being received, but open rates rapidly decline over the next 23 hours after that. Subscribers’ highest open rate is between 8 – 10 AM, which contributes to cluttered inboxes in the morning. If that is when most people open and read email, then that is when businesses will want to send email. The second highest open rate time is between 3 – 4 PM.
This is an email testing service that allows you to break up your subscribers into different groups. You can choose different subject lines and headers, as well as different times to send out your emails. It will allow you to figure out which settings work for your particular subscribers. What works for other businesses will not necessarily be the best fit for you, so it is a great way to test your subscribers without actually having to poll and survey them.